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It all started with the birth of our first son Daxton. The gifts from family and friends began delivering daily. We were overwhelmed, but grateful. While all the gifts were special, there was one in particular that touched Daxton's heart more than all. My wife's aunt Gayle is an avid crocheter and loves to knit special gifts for children. She crocheted Daxton an Elmo themed sleep toy that he holds dear to this very day. Daxton quickly developed a bond and feeling of security with Elmo which resulted in better sleep for himself and us! I joked with my wife that we would one day manufacture and sell our own version. Here we are! Welcome to Never Too Kind!

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And with the beginning of Never Too Kind came the inspiration of a family lifestyle brand that would represent the values of love, kindness, positive energy, and quality! So we incorporated trendy apparel, accessories, and even a handmade Italian sport shoe into our product assortment! More to come from the Never Too Kind family!​​​​​